There is something about printed photography that makes me feel good!
I always wanted to have a darkroom. The red light, the act of putting the paper there and hanging it up to dry, the manual process of revealing my own photos. But to be honest, I have never even been inside of a darkroom, when I became interested enough in photography they were long gone and we became now used to appreciating a photo for only 3 seconds on Instagram.
But printed images are powerful. Being able to see that print come to life onto something physical that you can hold leverages a photo to a piece of art. It feels like a printed image have the power to benefit people. Inspire people. Decorate a room and transform a house into a home.
Like Petter Mckinnon says, printing is like the second half of photography.
First half is going out there and shooting it, scouting locations, thinking about colours, composition and light. (In my case selecting models, designing a mood board, working together with make up artists and stylists to create the image that we have designed in our mind). Than selecting the shots, bringing them into Lightroom and sharing it, so we can double tap all day long.
But I am one of those obsessed with stationary, I love papers, and pens, and inks, and design... and prints.
I started to love prints so much because of Surf & Earth.
Before opening his print shop last year he was outsourcing his prints and sending them to labs. He tried lots of different ones. Most labs did an ok job but the turnaround time was pretty average and for him ok was not good enough.
So when I was in Europe last year he bought a professional printer and when I came back to Sydney all we did was printing. We then found that printing our images is equally as fun and satisfying as shooting.
By watching him print his images, I have learned so much. We spent months printing tests. Than huge versions. Understanding. We were able to see things in our printed work that we would never have seen it in a well lit screen. (Yep, sometimes a shot looks completely different when you hold it in your hand versus the digital file).
Last winter was full off learning about fine art inks, carefully selecting papers, deciding it's coating, it's thickness, picking a frame that would suit the tones of the photos and the style of our client's homes.
We loved it so much we upgraded our printer and bought a new huuuuge one. (yep, the size of our living room). So If you've never printed your art, I urge you to give it a go. It’s incredible.
And if you need amazing prints or your artwork printed with proper care get in touch with us. It will be awesome to have our art in your home or to help you turn your snaps into art.